It’s been a big year for the Drax cooling tower, as it became the public face of crap, co-optive PR for climate-liars Drax not once, but twice. Firstly the cooling towers lit up blue, as a show of support for the NHS during the pandemic. Of course, the climate crisis is also a health crisis, which this cooling tower chose to omit.
All a bit naff perhaps, but this was only the beginning as the cooling tower lit up with a poppy for Armistice Day. Pretty weird, but then again, we are a country that once made the Cookie Monster wear a poppy on national television. Anyway, as others have pointed out, projecting a poppy onto a decaying piece of coal infrastructure produces some really confusing messaging.